What is ZIMA?
ZIMA Magazine is one of the most recognised Russian-speaking media project based in London, which is comprised of a website zimamagazine.com, a print magazine ZIMA and an offline-community ZIMA CLUB. We unite the people who live, work and study in the United Kingdom, as well as those who think about the opportunity of moving there and who visit UK often. We keep them updated about the most important issues, inspire and give advice, introduce them to the interesting people and tell them how everything is organized in the Great Britain.
Why ‘ZIMA’?
Because here, in the United Kingdom, Russians have everything, apart from their favourite frosty and snowy winter, which stands for ‘ZIMA’ in Russian. Truly, this word has a lot of sentiments for us. Nonetheless, while choosing our project’s name, we were mainly searching for the brief ‘cultural code’ – the word which has a meaning for everyone who was born and grew in the Russian-speaking country, which unites us wherever we are, and which provokes emotions. The word ‘ZIMA’ clearly does.
What is the website about?
Zimamagazine.com is the entry to the life of a Russian-speaking community in the United Kingdom. We talk about those people, about what are they doing for a living, what are they interested in, and our aim is to help with advice and answer their questions. ZIMA team writes about the community’s life, startups, business, education, culture and art, deal with the changes in law and share ta variety of life hacks to its readers. We rapidly react to British news and are usually the first ones who explain to Russian speakers about how this news can affect their lives.