What to watch at Frieze London 2023: tips from artist Fedor Pavlov-Andreevich

13.10.2023Daria Kizenkova

Frieze London, one of the art world's biggest events, takes place October 11-15. Regent's Park, impressive for its size, becomes a platform for dozens of galleries representing contemporary artists. Together with artist Fedor Pavlov-Andreevich, Winter explored the most important booths at the fair that you can't pass by this year.

Over 120 galleries have announced their participation in the upcoming Frieze London , one of which is the iconic Gagosian Gallery (E7). Larry Gagosian’s name has long since gained fame far beyond the professional community. Over the years, Gagosian Gallery has represented Damien Hirst, Andy Warhol, Roy Lichtenstein and other iconic artists, making it a must-see at this Frieze – and beyond.

Next door to Gagosian, check out Sadique Coles HQ (F1), which firmly established itself in the global art market over 20 years ago, and Germany’s Esther Schipper (F7), known for its collaborations with a variety of contemporary authors.

Sadie Coles HQ, Frieze London 2023. Photo courtesy of Linda Nylind/Frieze

Nearby are three stands that also attract visitors’ attention: Goodman Gallery (E3), which has its roots in South Africa and seeks to tell the story of the African continent from a new perspective; Milan’s Lia Rumma (D16), which has represented Marina Abramovic, Anselm Kiefer, William Kentridge, and Peres Projects (D15). The latter, with its head office in Berlin, is now actively following the career development of young artists, and therefore quite often and very successfully “bets” on little-known authors, revealing their talent to the art world.

Further along the route is the Emalin Gallery booth (D17). It features 15 contemporary masters, including Russian artist Evgeny Antufiev, whose works are in the Tate Modern, the Pompidou Center in Paris, and other world art museums. In addition to Emalin, significant Russian artists – and you can count them on your fingers – were brought by Italian gallery Sprovieri (C3), which is exhibiting works by Ilya Kabakov and Pavel Pepperstein at Frieze.

Clearing, Frieze London 2023. Photo courtesy of Linda Nylind/Frieze

Pay attention to the booth of one of the most famous Belgian contemporary art galleries Xavier Hufkens (D2), which has long been recognized outside its home country. Among the names Xavier Hufkens worked with was Louise Bourgeois, one of the most influential sculptors and artists of our time.

Very close by you can find the iconic White Cube Gallery (D4), which needs no introduction as it is well known to art lovers, and Scotland’s The ModernInstitute (D3), which represents both “big” authors and young artists.

Seventeen Gallery at Frieze London 2023. Photo courtesy of Linda Nylind/Frieze

You can’t miss the Victoria Miro Gallery booth (C18), which works with Grayson Perry, Chris Ofili (both winners of one of the most prestigious awards in art, the Turner Prize) and other artists from around the world. Opened in 1985, it has now grown to three spaces, becoming one of the largest private art spaces in London.

Other interesting exhibitors at this year’s art fair include Lisson Gallery (B18), David Zwirner (B2), known for its innovative approach to online exhibitions, New York-based gallery P.P.O.W (B1), and Germany’s Sprüth Magers (A22), which has managed to bring together under its roof the work of artists from Europe, the United States and Asia.

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